PTA Global was birthed out of a glaring need present in our industry – to address the real challenges the industry faces on a daily basis… Challenges like membership and trainer attrition, sustainable revenue, and better client / member experiences.
Industry education has traditionally focused on the human body, physical needs, exercise sciences, sales strategies, and telling the client / member what we thought they should do.
What the industry greatly lacked was an understanding of the behavioral sciences and focus on the human being. It had failed to address the mental and emotional aspects of people and how vitally important it is for a client / member to be heard and accommodated rather than poked and prodded.
PTA Global was formed in 2008 and launched in 2009. While this may seem to be a very young company, it was decades in the making as the founding members have hundreds of collective years of industry experience seeing what was working and was not.
The PTA Global founding team informally interviewed hundreds of club owners, operators, managers, directors, and trainers – new, old, in and out of the industry.
From this aggregated information, we developed our patented Systems, Sciences, and Tools™ to provide practically proven, scientifically validated solutions to address what the industry told us its challenges and needs were. We listened, heard, and accommodated.
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