Murdoch's Ranch & Home Supply

Description

The Murdoch's story is one of humble beginnings. It is a story about a man, a belief and the understanding that value is often found in honest, old-fashioned ideas. John Murdoch had been in the ranch and home supply business for some 36 years. He figured there had to be a way to introduce all the good and useful stuff from that tradition to everyday folks like you and me while still maintaining the interest of ranchers. He also figured that if you did the basics right—even when building a retail store—it would succeed. One day, John took the opportunity to put his ideas down on paper (it was a paper napkin, actually). On that uncomplicated surface he wrote these three basic principles: carry lots of down-to-earth merchandise; be a place where the whole family likes to visit; and be a place where the customer is always met with thanks. So, with a big idea, a paper napkin, and a few ideals that withstand the test of time, the story of Murdoch's began to take root.