Save the Signs

Description

Mid-century neon signs are in danger of disappearing all over the city of Denver. An example of why this is the case is exemplified in the story of Denver's main street: Colfax Avenue. During the 1950's, Colfax Avenue was better known to many westward travelers as Route 40. As these travelers ventured toward their mountain destinations, they were greeted by the bright neon signs of the city. These neon signs were made with great craftmanship and artistry and were designed to grab the attention of the multitudes of motorists traveling the strip. The motels along Colfax that many consider run-down and seedy today were popular tourist stops in the heyday of Colfax. After the opening of Interstate 70, which allowed travelers to completely bypass Colfax, the once-vibrant businesses along the street began to experience a decline. Today, the neon signs that survive are a reminder of an important era in the history of Colfax. These still-standing signs are in danger of disappearing for a variety of reasons. Reurbanization is bringing an influx of residents back into the neighborhoods along Colfax and leading to a demand for new development. The old restaurants, bars, and motels on Colfax as well as the signs that are attached to them are quickly becoming prime targets for development. In addition, many of these aging signs are in need of repair. It is often more cost effective for these businesses to replace their iconic neon signs with cheaper, lower-quality versions. In l